Foreword

A few words from our CEO

When I started at Kieser in 2004, it was the beginning of a special journey. I had the privilege of working closely with Werner Kieser for many years and getting to know and understand this charismatic, characterful man with his history, his thoughts and his plans. He was a visionary who was ahead of his time and therefore strongly polarised opinion. He consistently stood up for his clear, scientifically based and medically oriented training method and broke new ground in 1967 with his conviction that strength training is the key to a healthy life. His attitude, his values and his uncompromising standards of quality have had a profound influence on me, and I will always remember our countless conversations on this subject.

I see it as my task to preserve Werner Kieser's origins and legacy in the present and to lead the Kieser brand into the future with its clear positioning and philosophy.

In 2017, I took over Kieser – not as an investor, but as someone who is actively involved in the company and who deeply believes in the power of this concept and the Kieser brand. I am driven by the vision of enabling as many people as possible to have a strong back and a healthy, pain-free body – regardless of age, lifestyle or strength level. Because strength is not just a question of muscles. It is the basis for a self-determined life.

With every studio and every workout, we not only strengthen our back muscles, but also our self-confidence, our resilience and our zest for life. Every day, I see how much quality of life people regain when they train systematically. There can be no greater motivation for me than to support this with all my strength and our entire team – with scientific substance, with passion and with one goal: to make you stronger.

Michael Antonopoulos
Chief Executive Officer and co-owner of Kieser Training AG