Become a partner with backbone
You want to start your own business – but not on your own? By choosing Kieser, you're aligning with one of the most recognized health brands. Our franchise system combines medically grounded strength training with economic stability, a clear concept, and personal support.
Whether you're already in the health sector or looking to switch careers: We’ll support you from the first conversation to the successful studio opening – and beyond. Become part of a brand that empowers people – physically, mentally, and entrepreneurially.
What makes Kieser franchising stand out
With Kieser, you are choosing a clearly positioned franchise system that has specialized in scientifically grounded Strength training for over 55 years – no gimmicks, but plenty of substance.
Our proprietary machines, precise method, and focus on health and prevention provide not only long-term customer value but also economic stability and personal fulfillment for you as a franchisee.
Focusing on what matters
Health-oriented strength training with depth – for over 55 years.
- Kieser deliberately avoids trends and fads – and focuses on what really works.
- Clear positioning as a problem solver: back health, prevention and functional performance are the focus.
- Growing market: demographic change and a lack of exercise among the population make Kieser more relevant than ever.
Scientifically based method
Kieser pursues an evidence-based training principle for measurable results.
- Solid foundation: The training concept is based on evidence-based research and decades of experience.
- Highest quality: The Kieser Method delivers measurable success and impresses with its clarity and efficiency.
- Continuous corporate development: We are continuously developing our offering in cooperation with renowned research partners.
Innovative training machines
Technological leader – for efficient and health-oriented strength training.
- In-house development: All machines are developed exclusively for targeted and effective strengthening of all muscles.
- Highest precision: Thanks to computer-assisted systems, your customers can train safely, individually and with the highest precision.
- Noticeable advantage in the market: Quality and differentiation through specialised machines.
What makes them successful with Kieser franchising
A strong brand
Growing market
Proven concept
Comprehensive support
Together, we are continuing to develop Werner Kieser's vision. I am proud of that.
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5 steps to becoming a Kieser partner1. Get in touch with usFill out our online questionnaire and send us your CV. This will give us an initial impression of your motivation, experience and interest in a partnership with Kieser. -
5 steps to becoming a Kieser partner2. Let's talk – simply and personallyWe will clarify any initial questions in a brief online conversation. This will ensure that you are well prepared when we invite you to our system headquarters in Cologne for a detailed introduction and the next step in your future as a franchise partner. If both sides are satisfied, we will invite you to a personal meeting at our system headquarters in Cologne for the next step on your path to franchise partnership. -
5 steps to becoming a Kieser partner3. Become a franchise candidateNow it's time to start planning: we will work with you to reserve your protected area contractually in order to secure your region. Then you can start looking for a location, budgeting and planning your financing – with the support of our experienced franchise team, of course. -
5 steps to becoming a Kieser partner4. Start of training – from practice for practiceOur training programme provides you with the best possible preparation for managing your studio. You will complete comprehensive basic and management training, accompanied by practical sessions in our studios. You will learn the Kieser concept in detail, both in theory and in practice. -
5 steps to becoming a Kieser partner5. You start – with strength for lifeOnce all the steps have been completed, the lease agreement signed and financing secured, the franchise agreement is signed. Then your independence with your Kieser studio begins – and with it the opportunity to help people in your region achieve greater strength and quality of life every day.
What we offer you
As part of the Kieser franchise network, you benefit from a proven system, a strong brand name and comprehensive support on your path to self-employment.
Your advantages at a glance
Long-term partnership
Franchise agreement with a term of up to 25 years – for genuine prospects and planning security.
Exclusive territory and trademark protection
You will receive the exclusive right to use the Kieser brand in your region – clearly defined and legally protected.
Support with setting up the studio
From location analysis and project planning to opening: we support you with central project management, architectural expertise, investment planning and recruitment assistance.
Strong brand and professional marketing
Uniform corporate design and national marketing and PR measures, SEO-optimised website and social media support, advertising materials, customer magazines and local marketing templates.
High quality standards & continuous development
Regular inspections (audits), system standards and practical innovations ensure quality and differentiation.
Training and further education for you and your team
Own training facilities, sound basic training and further training courses, management development and regular courses/further training.
Research and innovation
In-house machine development for maximum quality and precision, continuous development – practical and future-oriented.
Cost advantages through centrally supported purchasing
Machinery, equipment, IT and advertising materials, uniform appearance and optimised procurement.
Austausch & Benchmarking im Franchise-Netzwerk
Annual meetings with other franchise partners, sales comparisons, customer analyses and regular consultations.
These strengths are in demand at our company
Who we are looking for
Entrepreneurial thinking
You act entrepreneurially, manage your studio independently and implement our proven processes with professionalism and clarity.
Leadership experience
They know how to inspire and develop employees and lead them as a team towards common goals.
Marketing and sales expertise
They know how customer acquisition and retention work and implement marketing with a strategic eye.
Financial expertise
You handle investments and costs responsibly and keep your figures under control.
Industry knowledge
Experience in the health, fitness or medical industry is an advantage – but not essential.
Digital affinity
You use digital tools confidently and effectively – in communication and in day-to-day business.
Social skills
You treat people with openness, empathy and a service-oriented attitude – and conduct yourself with confidence.
Organisational skills
You think in a structured manner, plan ahead and maintain an overview even during intense phases.
Comments from the Kieser franchisee annual conference
Power that connects
FAQ
Your questions, our answers
How do I apply?
Via the contact form available on the website. Please send the completed form, including your CV, to fnm@kieser.com.
How long does it take to receive feedback after sending my advertisement?
Feedback is usually provided within one week of receipt of the application.
What is the application process like?
During several discussions, we determine whether the conditions for cooperation are met and decide on the exact location for the Kieser Studio.
What documents do I need to send with my application?
Completed contact form, CV and attachments, and letter of motivation.
Can I continue to pursue my current career / self-employment / secondary occupation alongside my role as a Kieser franchisee?
Full-time commitment is required to successfully establish and develop the studio.
Kieser Studios for entrepreneurial start-ups
Discover available locations and get started
Please contact us
If you are interested in a location that is not shown on the map, please contact us.
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Head of Franchise ManagementOliver
Peer -
franchise managerMoritz
Berndt
