Become a partner with backbone
You want to start your own business – but not on your own? By choosing Kieser, you're aligning with one of the most recognized health brands. Our franchise system combines medically grounded *Strength training* with economic stability, a clear concept, and personal support.
Whether you're already in the health sector or looking to switch careers: We’ll support you from the first conversation to the successful studio opening – and beyond. Become part of a brand that empowers people – physically, mentally, and entrepreneurially.
What makes Kieser franchising stand out
With Kieser, you are choosing a clearly positioned franchise system that has specialized in scientifically grounded Strength training for over 55 years – no gimmicks, but plenty of substance.
Our proprietary machines, precise method, and focus on health and prevention provide not only long-term customer value but also economic stability and personal fulfillment for you as a franchisee.
Focusing on what matters
Health-oriented strength training with depth – for over 55 years.
- Kieser deliberately avoids trends and fads – and focuses on what really works.
- Clear positioning as a problem solver: back health, prevention and functional performance are the focus.
- Growing market: demographic change and a lack of exercise among the population make Kieser more relevant than ever.
Scientifically based method
Kieser pursues an evidence-based training principle for measurable results.
- Solid foundation: The training concept is based on evidence-based research and decades of experience.
- Highest quality: The Kieser Method delivers measurable success and impresses with its clarity and efficiency.
- Continuous corporate development: We are continuously developing our offering in cooperation with renowned research partners.
Innovative training machines
Technological leader – for efficient and health-oriented strength training.
- In-house development: All machines are developed exclusively for targeted and effective strengthening of all muscles.
- Highest precision: Thanks to computer-assisted systems, your customers can train safely, individually and with the highest precision.
- Noticeable advantage in the market: Quality and differentiation through specialised machines.
What makes them successful with Kieser franchising
A strong brand
Growing market
Proven concept
Comprehensive support

Together, we are continuing to develop Werner Kieser's vision. I am proud of that.
What we offer you
As part of the Kieser franchise network, you benefit from a proven system, a strong brand name and comprehensive support on your path to self-employment.
Your advantages at a glance
Long-term partnership
Exclusive territory and trademark protection
Support with setting up the studio
Strong brand and professional marketing
High quality standards & continuous development
Training and further education for you and your team
Research and innovation
Cost advantages through centrally supported purchasing
Austausch & Benchmarking im Franchise-Netzwerk

These strengths are in demand at our company
Who we are looking for
Entrepreneurial thinking
Leadership experience
Marketing and sales expertise
Financial expertise
Industry knowledge
Digital affinity
Social skills
Organisational skills

Comments from the Kieser franchisee annual conference
Power that connects
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Kieser Studios for entrepreneurial start-ups
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